Children’s Hospital of Philadelphia Summer Campaign
A multimedia summer campaign made for the Children’s Hospital of Philadelphia for Advertising Campaigns at Temple University.
Creative Strategy: We wanted to keep the storytelling that CHOP does so well. In addition we wanted to continue to give a face and a voice to the strong children at CHOP. The goal was for the voice to have childlike wonder, be approachable, and remain confident. Also, from our primary research, we found that summer has some very specific feelings and moments that nearly everyone has some sort of attachment to.
Art Directors: Reese Keitsock, Maddie Nice
Media Planners: Cole Decker, Victoria Chhor, Tyler West
