BIC Pen Campaign

BIC Pen print and digital campaign for Advertising Portfolio at Temple University.

Creative Strategy: In December of 2020, BIC will be celebrating the 70th birthday of their flagship BIC Cristal pen. Throughout those 70 years, BIC’s pens have been used for everything from drawing in notebooks instead of taking notes, numerous passive aggressive letters to Santa Clause in hope to get your favorite toy, and countless letters from those you love.

Art Direction & Copy: Reese Keitsock